Cardinal

Brand Video

3D Secure Done Right

ASSIGNMENT

Every time your payment card is used, it’s important that it’s actually YOU making the purchase! That’s where CardinalCommerce comes in. They analyze thousands of informed risk criteria with every purchase to make sure that a thief isn’t using your card to fund a vacation getaway. And if it really is you, they make sure you won’t be declined.

CardinalCommerce was a pioneer in the authentication solutions market, but with competition crowding the space, they needed to have the right look and messaging to stay relevant. Plus Visa was acquiring the company so it was time to develop and launch a more modern brand consistent with Visa as a parent company.

SOLUTION

We started with research into the market and the company’s core differentiators and built the brand strategy from there. We then developed a fresh, clean and modern logo mark that’s simple yet memorable.

We also created a fun and informative sales video to introduce the new Cardinal brand promise to the world. The video takes a quirky approach to drive home a simple message: that Cardinal is the expert when it comes to 3d secure authentication.