Creative Technology
A blog by Mark Pedersen
I’ve always been fascinated by the relationship between art and technology, and how technology innovation unleashes creative potential.
Throughout time, artists and creators have relied on tools to express themselves, whether clay, paint brush or camera. And as technology, tools, materials and mediums have evolved, artists have always embraced them to express their creative ideas in exciting new ways.
I believe we are witnessing a renaissance in creative expression and storytelling, made possible by the rise of powerful creative technologies like GenAI, virtual production, Unreal Engine, performance capture, VR, AI-powered creative platforms, and many more.
These are the topics I will be exploring in this blog. I hope you enjoy!
The Key Advantages of Virtual Production
In recent years, virtual production has revolutionized the world of filmmaking and media creation, offering a more efficient, flexible, and cost-effective alternative to traditional production methods. If you’re curious about how virtual production can benefit you, I’ve outlined 10 advantages to consider.
Storytelling with GenAI
László Gaál is one of the most prolific and gifted AI artists out there, creating amazing work with Veo2, but this piece stands out as a fantastic example of not just taking text-to-video gen AI to new heights but using it to create an ode to classic commercial storytelling. The charm of his characters feel real and human, the locations feel real and familiar, and the story connecting a fictitious Italian family with flexible necks to Alpacas and the ability of Porsches to turn heads is both humorous and brilliant. That creative is what stands out and reminds us that story is everything.