Virtual Production
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Our Experience
Virtual production delivers amazing, next-generation creative capabilities.
We are pioneers in virtual production, beginning our journey in 2020 with the goal of extending our reputation for high-quality, cinematic production into this new, exciting filmmaking technology. In the process, we discovered a new medium that captured our imaginations with its unlimited creative potential. It fueled our ambitions and desire to take the technology as far as we can in the service of creative storytelling.
We have hundreds of virtual production shoots behind us—helping brands and agencies unlock the power of VP for commercials, branded content, and virtual events.
Our services span pre-visualization, virtual environments, AI-generated content and LED volume stage production—producing cinematic quality with game-changing efficiencies.
We transform virtual events into high-impact, immersive brand experiences—turning product launches, keynotes, and activations into unforgettable moments.
Virtual production is evolving rapidly, and with amazing advances in Unreal Engine, performance capture, 3D scanning, and generative AI environment creation, the capabilities, efficiencies and cost effectiveness of this medium will continue to grow dramatically.
Our Services
V-PIXL offers full-service virtual production capabilities:
Virtual production consulting
Scripting, storyboarding, pre-production
Pre-visualization & Tech Visualization
Virtual environment design/creation (VAD)
Optimization of existing assets
Onset virtual production supervision
Complete post production
We partner with LED volume stages in the Bay Area, LA, Las Vegas, Tampa, Georgia and Nashville, depending on project requirements and client location.
If you have a project in mind or just want to learn more, please reach out! We’re here to help you navigate this highly technical medium to achieve whatever you imagine.
The Advent of Virtual Production
Courtesy of Lucasfilm Ltd. LLC
Virtual production went mainstream during the pandemic as a new way to film series and feature content without shooting on location. With large scale LED displays, 3D virtual environments, real-time rendering engines and synced 3D camera tracking technologies, filmmakers could now capture final pixel cinematic scenes in the moment of principal photography, without green screens, labor intensive visual effects and complex post-production processes.
This technique became known as in-camera visual effects or ICVFX. It revolutionized how films are made, because it allowed producers to create any world imaginable on a sound stage, shoot multiple scenes or locations in a single day, and achieve a level of creative control and production efficiency that is impossible with traditional filmmaking.
Infinite Worlds
Courtesy of Leon Torres
Epic’s Unreal Engine makes cinematic world-building possible, with photorealistic 3D scenes that are rendered in real-time, with dynamic, ray-traced interactive lighting, atmospheric effects and textures. 3D Scans, LIDAR mapping and photogrammetry can also be used to create realistic environments.
With the addition of camera tracking and lens encoding technology, you see correct depth-of-field and parallax between the 3D background and practical sets and props—creating a seamless illusion of shooting on a real-world location.
2D Media Playback
High resolution graphics, video playback and dynamic motion graphics can also be combined with DMX programmable lighting to create compelling visuals for a wide variety of creative approaches for videos or live events.
Vehicle Process Shots
Virtual production process shots are rapidly replacing location-based vehicle shoots. With live action process plates, you can bring any location into the studio, and with volumetric lighting, controlled reflections and image-based lighting techniques, you have complete, repeatable image control, with the ability to achieve shots that are impossible on location.
Stock process plates can rented, or if you need specific environments or time of day, you can shoot your own custom footage. Besides the many production advantages, your crew and actors can work in the safety and comfort of a studio, and dialog doesn’t have to be overdubbed.
For more information on virtual production don’t hesitate to reach out, and visit our blog for new insights on this rapidly evolving technology.