Visa

SRC Explainer

Say goodbye to passwords

ASSIGNMENT

The online checkout experience has become cluttered and confusing with every card provider, digital wallet and network showcasing a unique way to pay. So Visa decided to cut down on the clutter by replacing all online checkout buttons with a single icon that makes payment fast, simple and secure.

SOLUTION

Visa asked us to find a simple, clear way to drive consumer awareness and adoption of its new checkout experience. Secure Remote Checkout (SRC) is more than a button. It’s an easy way to pay online that lets you say goodbye to passwords and lengthy form fields, so you can go about your day.

To convey that benefit, we decided to join a trendy young woman as she travels from a San Francisco pier to a coffee shop and then home — using Visa SRC payments along the way to make checkout fast and easy.